Shopping centers can use this technology to collect geospatial data sets, transaction history, and point-of-sale data, as well as other business processes for in-depth geographic analysis by providing demographic data on adjacent businesses, including competitors.

Location intelligence usually combines demographic and psychographic data to understand individual and group behavior sequentially.

Also Read: “Location intelligence for Retail Expansion Plans: Case Study“

What benefits does this tool bring to shopping centers?

From strengthening procurement to developing better consumer experiences, location data enables a complete and efficient customer journey mapping. Read the full article here

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