Liquors: Wine Gaining Market Share in Central America

Interest in wines has been on the rise in the digital environment in the last quarter of 2020 and in January 2021, an upturn that is explained by the behavior of consumers in all markets in the region.

Thursday, February 25, 2021

Through a system that monitors in real time the changes in the interests and preferences of consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment related to the topic "wine", made by consumers in Central American countries.

In El Salvador, the interest associated with this type of alcoholic beverage began to increase from October 11, 2020 and by the end of January 2021, the number of digital interactions continued to increase. In Costa Rica, between September 13, 2020 and January 31, 2020, an increase was also reported.

Figures collected by the information system detail that in Honduras for the period from November 2020 to January 2021, interest in wines also increased.

In Guatemala, Panama and the Dominican Republic, Internet searches and mentions in conversations in the digital environment associated with the topic began to increase from November 2020, a behavior that continued until the beginning of 2021.

This Business Intelligence solution, which monitors the interests of consumers in any country in the region, allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.



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