Liquors: Interest in Wine Begins to Fall

In the last few weeks in Central American countries, the volume of searches and conversations on the Internet associated with wine began to decrease, a trend that continued in early November.

Friday, November 20, 2020

Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "wine", made by consumers in Central American countries.

The data collected reveals that after increasing interest in this type of alcoholic beverage, a drop in the number of digital interactions is reported in Guatemala, a downward trend that began to be evident at the end of August and continued during September, October and early November.

In Panama and El Salvador, the fall in interest in this topic began to be reflected from August 23 and October 18, respectively. In the cases of Honduras and Costa Rica, the number of Internet searches began to decline on August 9 and 23, respectively.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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