Tender: Country Brand Development Service

The Guatemalan Tourism Institute is putting out to tender a strategic development service for the Guatemala Country Brand, which should be sufficiently general in order to impact various audiences.

Friday, June 15, 2018

Guatemala Government Purchase 8227969:

"The objective is to hire a strategic development service for the Guatemala Country Brand, which is a differential, strong, credible, sustainable and inspiring brand. It must be sufficiently general in order to impact the various audiences and sectors, generating synergies in all promotion and communication actions for the future.  

This includes, among other things: conceptualization of the brand manual and definition of a positioning strategy that differentiates the country from competitors and above all from those that have a similar offer.

The deadline for receipt of bids is July 26 2018.

See tender.

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More on this topic

Country Brand Project Expectations

July 2019

With the strategic development of the Guatemala Country Brand, there are expectations in the business sector to jointly promote investments, exports and tourism.

The contract for the strategic development service of Marca País Guatemala was awarded at the beginning of the year, when Regional de Comunicaciones S.A.

Country Brand Project Awarded

January 2019

On January 21, Inguat awarded Regional de Comunicaciones S.A. the contract for the strategic development service of Guatemala Country Brand.

After August 2018 was declared void the tender to develop the Guatemala country brand, the Guatemalan Institute of Tourism (INGUAT) convened in December a new contest in which the award was achieved.

New Attempt to Award Country Brand Project

January 2019

After August 2018 was declared void the tender to develop the country's brand Guatemala, Inguat has called interested companies to participate in a new contest.

In December last year, the Guatemalan Institute of Tourism published a tender to hire the "Strategic Development Service Country Brand Guatemala," and according to the new process has set January 14 as the deadline for receiving proposals.

Country Brand Tender Declared Void

August 2018

The three companies that took part in the process to develop the Guatemala country brand were ruled out because they did not comply with all of the requirements demanded in the tender documents.

The tender for the contract for the strategic development service of a Country Brand for Guatemala ended up being declared void by the Bidding Board of the Guatemalan Tourism Institute (Inguat). 

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