Launch of Mobil 1 in Guatemala with $3 Million Investment

Mercalsa, the exclusive distributor, invested in property, image and advertising, among other areas, for the launch.

Thursday, March 12, 2009

With the inclusion of Mobil 1 in its product portfolio, Central American Lubricants Marketing (Mercalsa) will cover the three areas of the lubricating oil market: light passenger cars, heavy transport and industry.

The journalist, Cristóbal Véliz, wrote in "Since it is considered a high performance product by major car manufacturers, Rubelio Torres, Sales Manager for Mercalsa, asserted that the company expects to increase its current market share by 20% with the marketing of Mobil 1."

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Movements in Costa Rica Beer Market

August 2014

An increase in the consumption of craft beer has led the Florida Ice and Farm corporation to enter this niche market, where it is expected that the upward trend will continue.

Gisela Sánchez, director of corporate relations at Florida Ice and Farm, told that the company "... has decided to invest in creating a small craft beer business, completely independent of Cervecería Costa Rica."

Electronic Manufacturing Comes to Costa Rica

August 2013

With an investment of $10 million the German company Zollner Elektronik AG is to establish a manufacturing and support services plant.

From a press release by the Ministry of Foreign Trade in Costa Rica (COMEX):

Zollner Elektronik AG, one of 15 world leaders in electronics manufacturing services (EMS) and the number one in Germany, announced today the establishment of its modern manufacturing and technical support services plant in Costa Rica.

Rise of Franchises in Guatemala

June 2011

The country has become the largest market for franchising in the region, with sales of $300 million annually.

Of all the franchises operating in the country, who together generate about 525,000 direct jobs, 65 are national chains and of these, some already have a presence in other countries such as Pollo Campero, and La Holandesa among others.

FOX Opens in Guatemala

April 2009

Digital advertising and marketing for international companies will be offered through the .FOX Networks brand.

The new FOX branch will be one of the two centers of operation for the online division of the chain, besides dealing directly with Central American cable operators.

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