Latin America's boom in corporate communications

The sustained growth of corporate communications in Latin America is food for thought, in the academic world as well as the corporate one, says Gustavo Manrique Salas in a column in the Panamanian newspaper La Prensa.

Monday, July 28, 2008

"In the academic sector the interest is worth noting," he says.
"In the last few months I have had the opportunity of taking part in a series of chats about communication strategies, in post-graduate studies at the Univeridad Interamericana and the Universidad Santa María la Antigua.
"In every case there's a growing understanding and a high valuation given to the role of communications in organizations."
Manrique notes that La Prensa has had a role in this trend, because it has developed a high level of professionalism in business journalism, and gives space in the paper for reporting corporate activities.

More on this topic

The Director of Communication

November 2012

There is a growing need in companies and institutions to manage communication processes professionally, both internal and external ones.

Reputation, credibility and public confidence are assets that are very easy to lose if communication is not commensurate with the demands of the environment, and with the fast speeds of current information dissemination.

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