Latest Changes in Consumers

Given a scenario of social distancing and changing shopping habits, consumers in Panama have decreased their visits to supermarkets and interest in e-commerce services has grown.

Monday, May 25, 2020

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with detailed information essential to understand the new commercial environment that has emerged in an accelerated manner.

As a result of the quarantine decreed by the health emergency that arose from the outbreak of covid-19, in Panama the mobility of consumers in residential areas rebounded, since as of May 16 the trend registered a 35% increase compared to what was reported at the end of February.

The imposition of social distancing measures has led to the emergence of a new commercial reality, since on May 16 the Panamanian market showed a decline in the number of people who moved in locations identified as supermarkets or pharmacies, reporting -51% variation from the levels recorded in the last week of February.

The drop in visits to supermarkets caused an inverse effect on the interest in e-commerce, since according to the digital interactions of consumers associated with the subject, this rebounded in recent weeks. The interactive report details that in the Panamanian market, the long term trend associated with the theme of e-commerce services has registered a sustained increase since January 5 of this year, and in the case of the short term trend, this has rebounded since March 8.

Consumer interactions for cosmetic surgeries are one of the trends that have gained the most ground in the long-term trend. The records show that from July 2019 the interest increased, a behavior that has been maintained during the quarantine months.

The data explain that the short-term trends in this context of confinement and change in consumer habits, interest in pest control services has increased. The rebound is beginning to be evident from March 1.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, allowing companies to project demand trends and anticipate changes in the several sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

The tool also includes data on consumer mobilization trends, their location, detailed information on their income level, their characteristics, purchasing power and interests. It also allows the dimensioning of the market potential of home delivery in a given area, delivery times and other data, for any city in the region.

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