The Best Things Come in Small Packages

A study by Euromonitor highlights the tendency to use small containers for cosmetics and personal care products in Latin America.

Tuesday, April 1, 2014

In order to reach all segments of the market, companies in the personal care and beauty sector are packaging their products in smaller containers and making them cheaper, keeping the quality of the product the same.

Miguel Ángel Jop, chairman of the Committee on Cosmetics at the Guatemalan Association of Exporters (Agexport), agrees with the view that the trend is going that way.

For consumers with greater purchasing power, "organic products are those that are most in demand," said Jop.

Another trend pointed out by the Euromonitor report is that "products for baths and showers are a mature category which grows along with the increase in the population."



More on this topic

Beauty Products: What are Consumers Looking for?

June 2020

In Central America, nearly 3 million people are looking to purchase a beauty service or product online, and 31% of these consumers explore options for buying makeup and cosmetic items.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Challenges for the Packaging Industry

April 2019

Since consumers are less willing to buy products whose packaging is harmful to the environment, the packaging industry must begin to incorporate these trend changes in the development of its packaging design.

The increase in the diffusion of ideas proposing sustainability in the production and commercialization of goods opens a space for companies to implement strategies based on the preference for the consumption of "eco-friendly" products.

Trends in Food Packaging Industry

February 2017

Recyclable and biodegradable bottles and packaging with a "second life" are some of the packaging trends arising in the food industry.

From a report by PROCOMER:

In the food sector packaging as a concept is becoming increasingly present and brands are targeting their strategies towards green and practical practices. Experts believe that this is a crucial part of brand perception as it is a major point of contact with the consumer. Specialists have detailed upcoming trends in packaging which are being backed by the food sector:

Biodegradable Packaging for Greasy Products

January 2015

A new type of biodegradable container has been developed for products containing liquid or solid fat which prolongs the shelf life of the food.

From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):

Biomat research group at the University of the Basque Country, has developed a new biodegradable packaging for fatty products, both liquid and solid, made from agro-industrial by-products, thereby contributing to sustainable consumption of raw materials and by-product recovery. The container is transparent and at the same time, an excellent barrier to ultraviolet light and gases such as oxygen. Multilayer laminates are usually used as a barrier to gases, however, the product developed by Biomat group is monolayer, thus greatly reducing its cost. Furthermore, it can be heat sealed and is printable.

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