Laptops and Tablets: Consumer Preferences and Interests

Samsung, Huawei, LG and Lenovo are some of the brands with the greatest presence in searches and conversations online and on social networks associated with these electronic devices, which are carried out by Central American consumers with high purchasing power.

Thursday, November 26, 2020

An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Area of CentralAmericaData, provides interesting results on the preferences and tastes of people for deodorants and other personal care items.


Below is an extract of the analysis:


One out of every three people that at a regional level and in the digital environment have expressed interest in laptops and tablets belong to the high socioeconomic level, a group of consumers that to a great extent is located in a demographic range between 26 and 35 years old.



(Word cloud extracted from the report, with details of the presence of some of the brands at a regional level).

When analyzing brands associated with interest in laptops and tablets, Panamanian consumers classified as high socioeconomic level, quite often relate the terms Apple, Lenovo and Sony with this type of electronic equipment. In the case of the Honduran market, Huawei, LG and Dell are some of the words that people with high purchasing power associate with the subject.

In the digital environment of Costa Rica, Asus, Acer and HP, are some of the words that consumers who are classified as medium-high socioeconomic level, more associate with the market for laptops and tablets, while in El Salvador, Samsung, Xiaomi and Apple, are three of the terms that people most relate in their searches and conversations about these types of devices.

According to the interactive report, in Guatemala, some of the brands that have the greatest presence among consumers are Toshiba, HP Pavillon and HTC, while in the Nicaraguan market, LG, Sony, Dell and Lenovo, are among the brands that most capture the digital interactions of consumers in general.

When analyzing the "Dell" brand, the report points out that two out of every three people in Central America who carry out searches associated with these electronic devices are men, and of this group of consumers, about 35% are of a high socioeconomic level. 

This summary is only a part of a deeper analysis that can be developed at the level of each country, type and brand of deodorants, comparing with competitors and segmenting the results by areas, socio-demographic characteristics, purchasing power of individuals, relationship with other terms associated with the product, among other details.

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