Kitchen Appliances and Interest Levels

In recent weeks, interest in kitchen appliances in the region's markets has increased, with Honduras and Guatemala recording the largest increases in interactions on the subject.

Thursday, May 28, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.

The figures of the Honduran market are precise, which in the long term trend, the issue of kitchen appliances, has reported a sustained increase since March 8, 2020. The information system details that as of March 1, the short-term trend of consumer interactions associated with the issue, shows an acceleration in the growth of interest, which is maintained until today.

In Guatemala, since the beginning of June 2019, the increase in the interest of kitchen appliances has been reflected in the long term trend, and in the case of the short term trend, this rebounded since February 23, 2020.
 
In Nicaragua, the long-term trend shows that consumers' interest has been rising since July 2019. However, the short-term trend shows that as of February 23, interactions associated with the issue of kitchen appliances began to decline.

El Salvador is another market where, in the digital environment, interactions associated with kitchen appliances have increased. The report specifies that in the long term trend, the interest rebounded since March 2019 and in the short term trend, took off since March 15 this year.

The short term trend details that in recent weeks in Panama and Costa Rica there has been a drop in interest in kitchen appliances.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate changes that will occur in various sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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