Juggling to Deal with the Crisis

Reducing prices to attract local tourists is the main strategy being used by Nicaraguan tourism entrepreneurs in areas such as Tola, San Juan del Sur and Ometepe Island.

Wednesday, September 5, 2018

In Nicaragua, the sharp drop in the flow of tourists as a result of the crisis that has been affecting the country since April has forced entrepreneurs, particularly small and medium-sized ones, to vary their strategies in order to try to generate income and sustain operations.

See: "Fewer flights to Nicaragua"

Martha María Calderón, manager of Hotel Europa, in León, told Elnuevodiario.com.ni that "... before the departure of foreign visitors, they had focused on a strategy to attract national tourists with reduced prices, in order to keep the business that has been operating for more than 50 years open."

See also: "Less and less tourists"

Reyna Triguero, president of the Chamber of Micro, Small and Medium Tourist Enterprises (Cantur) in the municipality of San Juan del Sur, said that "... the plan consists of offering alternative tourism at a low cost," but always maintaining the security and quality of accommodation products and services'. The dynamics used by tourism entrepreneurs include promotions on drinks and food, discounts of up to 50% in accommodation services, low-cost family tour packages and changes to the gastronomic offer in restaurants."

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