Juan Valdez Café Expands to CA

Juan Valdez coffee shops are expanding with the first franchises in Panama and Aruba.

Wednesday, September 21, 2011

A press release from the National Federation of Coffee Growers of Colombia reads:

In a ceremonial event held in Bogota, Procafecol S.A. and the company 'JV Panama S.A'., signed an agreement granting the first international franchise for Juan Valdez ® coffee, giving free rein to develop the brand in Panama and Aruba.

In this way, a new phase has begun in the process of expanding the Juan Valdez ® coffee brand in the international market, supported by a strategic partner who will met the requirements and standards required by the brand, which are considered as, among other factors, experience, capital and market knowledge to enter these new territories and expand the consumption of a premium coffee brand associated with Colombian coffee.

"The development of this first Juan Valdez ® franchise at international level complements our national franchising strategy and confirms that it is an attractive business model, complete and standardized, and one that we believe, in the hands of an experienced partner, has the potential to grow and continue the profitable and sustainable expansion line that the company has as its strategic plan", said Hernan Mendez Bages, President of Procafecol S.A.

¿Busca soluciones de inteligencia comercial para su empresa?

More on this topic

Juan Valdez Café Announces Arrival in Central America

November 2013

The Colombian coffee shop chain announced stores in Guatemala, El Salvador and Costa Rica.

Elfinancierocr.com reports: "In Costa Rica, Juan Valdez will find a competitive market full of national and international brands such as Starbucks, Illy Gourmet, Saboreatéycafé and KafeHaus, among others."

Looking for Partners in Retail Clothing

May 2012

The organizers of Inexmoda are promoting contacts with Panamanian businessmen in order to open new stores and develop business with Colombian fashion brands.

"Panama has been chosen because it is a strategic country on route of the tour made by Inexmoda and Proexport in Colombia and other countries to encourage investors to participate in this space created with the purpose of bringing together Colombian brands and international businesses interested in expanding their markets by opening new stores and develop their business under expansion models such as franchises, licenses, exclusive distribution and joint ventures, among other things," reported Capital.com.pa.

First Juan Valdez® Café Branch in Panama

January 2012

This is the first of 10 branches that are planned to be opened over the next five years in Panama, by the company JV Panama SA, which owns the franchise.

The new Juan Valdez ® Coffee store will be located in the Trump Ocean Club International - Hotel & Tower Panama.

"Panama has become the tenth country where the Juan Valdez® brand has a presence.

Food Franchise Expands to Guatemala

August 2011

The fast food chain Dairy Queen has announced it will open 15 stores in Guatemala.

In a press release, the company stated it has signed a franchise agreement with Grupo Buen Rollo, to open 15 stores by 2015.

According to plans, the first restaurant will be opened in Guatemala City in October 2011.