Jobs in Marketing and Sales that Will Disappear

The first to go will be traditional marketing specialists, who speak only of the brand, buy non- measurable advertising and organize events that do not generate prospects.

Friday, May 8, 2009

These jobs only survived in good times, because the money was plentiful and it seemed not to matter that it was spent unnecessarily.

But these challenging times have created a demand for accountability. It's just a matter of time before financial difficulties will force senior management to require that marketing be measured quantitatively and objectively, with indicators related to sales revenue and profits.

Next to disappear will be the traditional sales representatives, whose success was based on persuasion skills and closing techniques and not ...

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