Jobs in Marketing and Sales that Will Disappear

The first to go will be traditional marketing specialists, who speak only of the brand, buy non- measurable advertising and organize events that do not generate prospects.

Friday, May 8, 2009

These jobs only survived in good times, because the money was plentiful and it seemed not to matter that it was spent unnecessarily.

But these challenging times have created a demand for accountability. It's just a matter of time before financial difficulties will force senior management to require that marketing be measured quantitatively and objectively, with indicators related to sales revenue and profits.

Next to disappear will be the traditional sales representatives, whose success was based on persuasion skills and closing techniques and not ...



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Habits of a Good Marketing Manager

December 2010

How CMOs with capacity to adapt to change thrive while traditional ones fail.

Why some CMOs are better than others in adapting to the digital age?

The summary of many discussions with some of the most successful marketing executives indicated that in order to achieve success against change and uncertainty in the digital revolution, the main thing is to be willing to part with obsolete practices.

Marketing Managers: Agility is Key

June 2010

A modern marketing manager must not only worry for building brand value, as it must also be killed in digital communication and have comprehensive knowledge of the industry.

Future marketing managers will have to speak the same language as the rest of their organization, to be able to understand how their actions fit in a larger whole.

What Are Marketing Managers Thinking

March 2009

Their main priority is to obtain reliable measurements of return on investment in marketing.

The American Marketing Association and Duke University conducted a survey of 600 marketing executives from the United States and its results were published in eMarketer.com.

Among the most important results, the fact that the main priority of the customers is to get low prices, followed by higher quality products, is highlighted.

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