Jobs in Marketing and Sales that Will DisappearThe first to go will be traditional marketing specialists, who speak only of the brand, buy non- measurable advertising and organize events that do not generate prospects.Friday, May 8, 2009
These jobs only survived in good times, because the money was plentiful and it seemed not to matter that it was spent unnecessarily. Source: BNet ¿Busca soluciones de inteligencia comercial para su empresa?Habits of a Good Marketing ManagerDecember 2010 How CMOs with capacity to adapt to change thrive while traditional ones fail. Marketing Managers: Agility is KeyJune 2010 A modern marketing manager must not only worry for building brand value, as it must also be killed in digital communication and have comprehensive knowledge of the industry. What Are Marketing Managers ThinkingMarch 2009 Their main priority is to obtain reliable measurements of return on investment in marketing. Web 2.0 in El SalvadorFebruary 2009 After implementing the concept in Costa Rica, Porter Novelli started applying it in El Salvador in order to use the web to improve its clients' image.
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