Jewelry and Watches: Regional Business Potential

In Central America, about 250,000 people are looking to buy jewelry or watches on the Internet, and of this group of consumers, approximately 5% explore options for acquiring fine jewelry necklaces.

Tuesday, September 8, 2020

CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.

In the Costa Rican market, of the total number of consumers who are currently looking to buy jewelry and watches online, 8% explore options to acquire engagement rings or weddings.

The interactive information system details that in the Panamanian market, nearly 12 thousand people are looking to buy a watch and in Honduras, more than 6 thousand consumers are trying to buy fine jewelry.

In Guatemala, of the total number of consumers who are looking to buy jewelry or watches on the Internet, 5% try to buy fine jewelry necklaces, while in El Salvador that proportion rises to 3%, and in Nicaragua to 6%.

CentralAmericaData has a full information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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