Jewelry: Interests and Consumers

The Portales shopping center, located in zone 17 of Guatemala City, is a sales point that at a distance of 15 minutes walking, it monopolizes a captive market of 23 thousand people, and of them, 18% show interest in the jewels.

Tuesday, July 21, 2020

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

When analyzing the potential demand for jewelry according to the location of a point of sale, the information system details that the Parque Las Américas shopping center, located in zone 14, can cover another interesting micro-market. For example, if you want to evaluate this location as a point of interest, detail the interactive map that at a distance of 5 minutes by car can reach about 27 thousand people who together spend more than $9 million per month.

The figures show that 23% of the total number of people are interested in jewelry. When reviewing the data of this group of consumers, it can be seen that eight out of ten are women.

Taking as a reference the shopping center of Portales, which is on the road to the Atlantic, at a distance of only 15 minutes by car, there is a target market of 356 thousand people, who together spend $115 million per month.

Of the total, 19% are interested in jewelry. When reviewing the data of this group of consumers by age range, it can be seen that approximately seven out of ten are between 25 and 49 years old, and most of them are women.

CentralAmericaData's maps include such interesting data as the location of consumers according to their income level, their characteristics, purchasing power and their interests. It also allows for the dimensioning of the market potential for home delivery in a given area, delivery times and other data, for any city in the region.

Click here for more information about this tool.



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At CentralAmericaData we developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

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In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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