Japanese Trade Mission in Nicaragua

Representatives of Jetro - Japan External Trade Organization visited Nicaragua for the first time to explore business opportunities.

Thursday, June 4, 2009

Aiming to promote Nicaraguan products in the Japanese market, the representatives of the Japanese government met with the Association of Producers and Exporters of Nicaragua (APEN).

Enrique Zamora, president of APEN, told Elnuevodiario.com.ni: "We shared information with Jetro during these talks to publicize the various activities, products and services that APEN is offering in order to promote small and medium-sized producers in the area of sectoral committees of tubers, fruit and vegetables."

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Business Opportunities in Japan

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The Japanese food industry provides only 40% of the country's consumption. The remaining 60% is imported from other countries.

The Handbook on Opportunities for Nicaraguan products in the Japanese market, developed by the Center for Exports and Investments of Nicaragua (CEI by its initials in Spanish) and the Japanese International Cooperation Agency (JICA), focuses on the practical possibilities for placing Nicaraguan products in the Asian country , but the analysis and conclusions of the study can be extrapolated to all Central American countries.

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The promotion of Nicaraguan firms in international markets during 2011 has already borne fruit in closed deals for $20 million.

During recent participation in Mexico’s Food Fair, six companies were able to do business with the Aztec nation, including Agropecuaria de Exportaciones, Parmalat Centroamérica and Cafetalera Castellón.

Honduran Coffee Plantations Participate in Tokyo Trade Fair

August 2010

Coffee exporters and producers will be present at Tokyo's 2010 World Specialty Coffee Conference and Exhibition in September.

Producers will be looking for new markets for their gourmet aromas.

Ángel Arturo Paz, president of the Honduran Speciality Coffee Association, indicated that the country needs to promote its product in high coffee-consuming markets.

Nicaragua: IX ExpoApen 2009 in September

July 2009

In September 26 and 27, over 140 exporting companies will contact potential international customers.

Despite the economic crisis, the Asociation of Producers and Exporters of Nicaragua (Apen), organizer of the event, expects to surpass last year's results, when $26 million were negotiated. 30 international buyers have already confirmed their presence.

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