Is Your Company on the Internet?

At the Transcyberiano congress held in Costa Rica, one of the conclusions was that the success of new businesses depends on their Internet presence.

Monday, October 8, 2012

An article in reports that "the web has become increasingly vital for any new business seeing as daily internet consumption in the last year went from 45.5% to 53.8% of Costa Ricans, mainly due to cellular consumption, said Cathalina Garcia, vice president of Unimer Centroamérica.

"One of the great weaknesses of SMEs who start a business is the electronic market” said Alvaro Piedra, sales promotion manager of the Foreign Trade Promotion Office (Procomer).

The online presence of new companies should be planned taking into account the use of the Internet via mobiles, which jumped from 15% to 41% in 2012, so therefore the suggestion is "advertising design and content suited to mobile platforms not only for traditional web portals. "

More on this topic

Fake University Diplomas

May 2015

Behind a veneer of luxury websites of supposed online universities, lucrative networks sell certifications that contain endorsements from even the US State Department.

An article published by The New York Times reports on investigations carried out on the subject, apparently leading to a Pakistan-based organization which is dedicated to running a multi-million dollar business offering tailor made university diplomas, as well as renewal of knowledge and experience - real or not, by enrolling its customers in fictitious courses.

“About Us” is Important in a Corporate Website

November 2010

The first thing to communicate is what we sell. Then, we must make sure our possible client knows who we are.

But it is important to tell this "About Us" in an attractive way for the reader.

Few things are usually as boring as the "About Us" or "About our company" section in a website.

165% More Brand Presence By Using Internet

February 2010

Survey: What do you do during TV advertisements? 39% changes the channel, 37% speaks with someone in the room, and 34% surfs the Internet.

“Adding Internet to the advertising mix, in addition to other traditional media, contributes in increasing your reach. This is because Internet has now massive reach among consumers, and they mix it with print and radio.”

Top 30 Central American Companies by Internet Presence

January 2010

Telefónica leads in the region, followed by Taca, Claro, AES, Panama Canal Authority and Cemex.

Llorente & Cuenca conducted a study on the online presence of the leading companies of Panama and Central America. A total 55 companies participated in the analysis: the top 30 companies by net income and 25 leading companies in various industry sectors.

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