Investments in Households Boost Hardware Business

In the last year in El Salvador, sales of hardware stores have remained dynamic, a situation that is explained by changes in living habits resulting from the pandemic, as in recent months’ consumers have decided to invest in remodeling their homes.

Monday, April 12, 2021

The increase in family remittances is another factor that has influenced the increase in hardware store sales. According to official figures, during 2020 the country received $5,919 million in family remittances, an amount that exceeded by 5% what was reported in 2019.

Rodrigo Gallardo, CEO of Holcim El Salvador, told that "... after the quarantines more and more buyers have become interested in investing in their homes, which has given movement to the sector".

See "Hardware Stores: Sales Point Potential"

The pandemic meant that people were at home, saw the wall, the terrace and decided to invest in remodeling, which fueled demand, explains the cement company's executive.

Gallardo added that "... the trend affects key indicators such as cement sales, where the upturn is confirmed. Through our distributors, including Disensa, we have seen an increase in the consumption of Fuerte and Cuscatlán cement for plastering. It has shot up sharply compared to January and February of last year, we are up 25%."

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