The television industry understands that audiences are shifting towards the web as their main information source, not only at the expense of print media, but also of television.

Their strategy is also clear: they are joining the enemy, in order to reach their audiences also through the web.

An article by Altonivel.com.mx analyzes the subject, remarking that some of the giants of Internet, such as Google, assure that TV will eventually be distributed through the web, and that Internet will finally absorb most of the advertising budgets. Nikesh Arora, Google’s president of global sales and corporate development, expects that in no more than eight years, between 30% and 50% of the advertising budgets will be spent online”.

Source: altonivel.com.mx

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