Internet Searches and Consumer Preferences

The information deriving from the searches made by people in a social network or a website can be analyzed through Big Data techniques, allowing the identification of consumer habits and their potential for growth.

Friday, June 14, 2019

Every time consumers enter the Internet and conduct searches, their transactional historical information, including geographic location data, customer behavior across digital channels, financial options, tastes and interests, and even their propensity to leave brands, among others, can be collected and leveraged by businesses.

You may be interested in "Beverages: Consumer Trends and Preferences" and "Pet Market: More than Just Cats and Dogs”.

Information is collected from the moment customers search for a product and a system retrieves all records about that person's habits. The system then continues to track the user to establish changes in consumption patterns.

To transform search records into proper information for decision making, prior processing must be done. In this regard, Héctor Cobo, director of the company SAS, explained to Elperiodico.com.gt that "... Using advanced analytics, we can deliver our next best offer and establish greater correlations between user habits and our growth potential.

Also see "Where are the consumers who spend the most?

The article adds that "... Previous searches on the web have already given retailers (or retail) what the consumer needs to give the best offer. In a celebration such as Father's Day, Internet users have already given information on consumer habits."

CentralAmericaData prepares reports using as input information collected on the network, which establish the interests, preferences and characteristics of consumers in Central American countries. Combining sociodemographic variables with mining methods and macrodata analysis, where patterns of behavior of consumers of any market are identified.

More on this topic

Reading: Tastes and Preferences in Costa Rica

June 2019

About 8% of Costa Rican consumers are interested in electronic books, and almost half of them are between 15 and 30 years old, and have a high level of purchasing power.

An analysis of the interests and preferences of consumers in Costa Rica, compiled by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people who express interest in reading. [GRAFICA caption="Click to interact with graphic"]

Fitness and Wellness: Interests and Preferences

June 2019

In Guatemala, 5% of consumers are interested in training with weights, and almost 60% of them are between 15 and 30 years old, and have a high level of purchasing power.

An analysis of consumer interests and preferences in Guatemala, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and interests of people who indicate a preference for certain fitness and wellness activities. [GRAFICA caption="Click to interact with graphic"]

Where Are The Consumers?

April 2019

Between 22% and 25% of the population that moves daily through the Greater Metropolitan Area of Costa Rica does so through the central areas of San José, Heredia, Alajuela and Cartago.

An analysis of Costa Rica's floating population, developed by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics of the people who move from one place to another every day through the streets of the Greater Metropolitan Area.

Where are the Consumers Who Spend the Most?

April 2019

In an average day, six out of every ten people with the greatest purchasing power usually move within a 60-square-kilometer area in Guatemala's Metropolitan Zone.

An analysis of the floating population in the Metropolitan Area of Guatemala, developed by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the characteristics of the people who move daily through the streets of the area.

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