Internet Searches = Market TrendsBy collecting and analyzing the information that Internet search engines store on the queries that consumers make, it is possible to know with a high degree of precision what their interests are and to look for patterns or trends that help to measure performance indicators for a specific topic.Thursday, May 13, 2021
Through systems that provide real-time monitoring of changes in consumer interests and preferences in different countries, it is possible to project short- and long-term demand trends for the different products, services, sectors and markets operating in the regions. (Historical behavior of the trend of Latin American consumers' interest in E-commerce, by country). Marquez assures that "... with the help of performance indicators, we can find out if any topic is booming on the web and thus create strategies to help attack that niche of interest and see if we can enter that market or create a solution. With the pandemic situation, it could be observed that the topic of mobility via mobile applications increased considerably and this can be monitored week by week to see if it continues to grow steadily or if it is going down, and this applies to any topic that can help us to give more visibility." By constantly reviewing trends at the country level, we can get an overview of the current situation of a certain indicator, but if we can go down to the level of State, Province or Department we have a better visibility of how interest in a product or service is behaving in different areas of a country, and if you have presence in a specific region it helps you to know if the indicator is strong or not in your area, highlights the Data Scientist. (Historical behavior of the trend of Mexican consumers' interest in E-commerce, by State) ¿Busca soluciones de inteligencia comercial para su empresa?Do you need trend-based Business Intelligence solutions? Contact UsNeed assistance? Contact us
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Big Data for Educational Services MarketMay 2021 Determining which professional disciplines people prefer to study and identifying whether they are interested in diplomas, certifications, bachelor's degrees, master's degrees or long term courses, are goals that can be achieved through the application of innovative methodologies based on the analysis of large volumes of data. Big Data to Profile ConsumersMay 2021 Using big data management techniques, it is possible to know, with greater precision than with traditional methods, the socio-demographic characteristics, tastes, preferences and interests of consumers living in a specific area of a city or of groups of people who visit particular stores. How are Consumer Interests Changing?April 2021 During the first quarter of 2021 in the countries of the region, consumers increased their interest in beer, motorcycles, vegetarian food, spa services, air travel, extreme sports and apartment rentals. Scooters: Interests and Trends in the RegionDecember 2020 In this context of pandemic and mobility restrictions, the number of Internet searches associated with scooters and mopeds increased significantly in most Central American markets.
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