Internet: Demand Increases in Central America

The percentage of the population with Internet access in Central America increased 17% between 2016 and 2018, increasing from 44% to 61%.

Thursday, October 18, 2018

Data from the report "Internet in Central America 2018", compiled by the Commercial Trade Area of CentralAmericaData:

Currently, Costa Rica is the Central American country with the highest proportion of households with Internet access, with 77% of the total, followed by Panama with 67% and Honduras with 31%.

Regarding the proportion of the total population that has access to the Internet in the region, Honduras, Guatemala and Nicaragua are the countries with the lowest levels, reporting 39%, 42% and 43%, respectively.

Which websites are visited by Central Americans?

The study details that YouTube is the most visited website in the six countries of the region.

About 45% of the total number of users in Central America connect to the Internet via cell phone, while the rest of the population connects via computers and other devices.

The largest proportion of Internet users in the region is people in the 12-40 age range, a group that represents 62% of the total population accessing the network.

When the figures are reviewed according to the place from which they connect to the Internet, the report details that in Central America about 74% of people in the web access from home.

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Consumers and Internet Use

April 2020

The new commercial reality in which online shopping and changes in consumer habits have forced companies to rethink their sales strategies, so it is essential to understand how people behave in the digital environment.

The report "Internet in Central America", prepared by the Trade Intelligence Unit of CentralAmericaData, provides the most updated data on the presence of Internet users in the region, users by gender, educational level and other details. In addition to the behavior of the uses in each country and the channel where they connect.

Nicaragua's Telecommunications Market

November 2013

From 2009 to date, the local market has grown by 37% to around $700 and $800 million per year, distributed between Claro, Movistar and Yota.

Currently there are 287,618 landlines, 4.8 million cell phone lines and 143,000 Internet connections in the country.

In 2009, Robert Sanson, CEO of Claro Nicaragua said the market turned over about $500 million annually.

Telecoms in Guatemala Generated $2,400 million in 2011

January 2012

A study by Pyramid Research says that the telecommunications market in 2011 generated revenues of $2,400 million.

Of the total, 69% ($1,600 million) corresponds to the mobile phone business and the rest is divided between internet, cable television and fixed telephony services.

Telecom Market Guatemala: $2.8 Billion in 2014

September 2009

The telecommunications market in Guatemala will grow at a compound rate of 5% over the next 5 years, reaching $2.800 million in 2014.

Revenues for this market were $1.9 billion in 2009, out of which 62% was generated by the mobile segment, according to a recent study by Pyramid Research.