$20 million International Tourism Promotion

The Tourism Authority of Panama will directly hire an advertising agency to develop two years of international promotion campaigns.

Thursday, April 21, 2016

The head of the entity, Gustavo Him, told Prensa.com that "... the call began last week and they expect to receive six proposals in the month of May." The decision not to invite tenders and make a direct hire was made by the National Tourism Council, who came to this conclusion because of the delays that occurred in the process of defining the tender.

This announcement comes days after Him announced that the budget available for the international promotion of the country is $10 million, in addition to the $5 million planned for the local campaign. However, according to Prensa, the budget could now be $20 million since the ATP requested, "... in addition to the experience that agencies should have ... a proposal to manage $20 million over two years. "

Him explained that "... the CNT, whose president is Pedro Heilbron CEO of the Panamanian airline Copa Airlines, established that the agencies invited should have expertise in brand management and advertising in the United States, Europe and Asia."



More on this topic

Panama: NO to Companies Condemned in Other Countries

January 2018

A new law initiative pretends to forbid the participation of companies that have been convicted in other countries for crimes against the public administration in contracts with the State.

The bill that was presented on January 23, requests the modification of texts in the legal framework that regulate Panamanian public procurement, to avoid awarding contracts to companies that are accused of acts of corruption in Panama and also abroad. 

Costa Rica: More Agility for Government Purchases

December 2017

In the Legislative Assembly a bill is being discussed that would allow for hiring done by government entities not to require the endorsement of the Comptroller General of the Republic.

Bill 20.202 is an initiative of the General Comptroller of the Republic, which put forward a proposal with the aim of reducing the time and the bureaucracy involved in the review and subsequent endorsement of each contract.

Who Will Manage the Convention Center in Amador?

June 2017

At the request of the private sector, selection of the management company for the convention center will be done directly and not through a tender.

The National Tourism Council (CNT) is the institution that will select the company that will be in charge of managing the convention center that is under construction in the Amador Causeway. According to authorities at the CNT, it was the same entrepreneurs who raised the need to avoid a tender process and instead award the contract directly.

Odebrecht: An Open Secret

January 2017

The revelation that the brazilian construction company paid nearly $60 million in bribes in Panama is a clear wake-up call to society and the private sector, which must demand transparency in government procurement processes.

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