Interior Design: What Are Consumers Looking for?

In Central America, more than 800,000 people are looking to buy items to decorate a house or apartment online, and of this group of consumers, approximately 12% explore options to purchase lamps and their accessories.

Thursday, July 30, 2020

The interactive information system of CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.

Currently in the Guatemalan market, of the total number of consumers who are looking to buy items to decorate a residence on the Internet, 4% are looking for curtains or window blinds.

According to the study, in the Salvadoran market, more than 7,000 people are looking to buy lamps and accessories and in Costa Rica, more than 4,000 consumers are looking for carpets.

In Panama, of the total number of consumers who are looking to buy items to decorate a house or apartment via online, 5% try to buy a duvet, while in Honduras that proportion rises to 4%, and in Nicaragua, also 4%.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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