Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic of "interior design for the home", made by consumers in Central American countries.

In Panama, Costa Rica and Guatemala, the interest associated with interior design began to increase in the last days of December 2020, and in early February the number of digital interactions continued to rise in both cases.

The figures collected by the information system detail that in El Salvador for the period from July 2020 to February 2021, interest in this type of clothing reported a considerable drop.

In Costa Rica, Honduras and the Dominican Republic, Internet searches and mentions in conversations in the digital environment associated with the subject, began to grow since mid-January this year, behavior that continued until early February.

This Business Intelligence solution, which monitors the interests of consumers in any country in the region, allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system makes it possible to track any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.

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