Interest in Travel and Tourism: No Clear Direction

When the pandemic began, interest among Central Americans in travel agency and other tourism-related services dropped significantly, and although it rebounded in mid-May, in recent weeks it has again reported a downward trend.

Thursday, November 12, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "travel agency services", carried out by consumers in Central American countries.

The information system details that after the recovery of interest in this type of service, Guatemala reports an abrupt drop in the number of digital interactions, a downward trend that began to be evident at the end of August and continued during September, October and early November.

In Costa Rica and El Salvador, the fall in interest in this area began to be reflected from September 6 in both cases. In Honduras, the number of Internet searches has been declining since August 30 and in Panama since October 25.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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