Geomarketing and Decision Making

Knowing the interests of potential customers and their location, their spending capacity and their ages, is fundamental to making decisions such as where to open a new sales point, or to define how to reach certain types of customers.

Wednesday, May 27, 2020

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

The geomarketing system of San José, Costa Rica, details that taking as a reference the surroundings of Paseo Colón, in the center of the city, at a distance of only five minutes by car, there is a target market close to 31 thousand people, who together spend more than $19.8 million per month.

Of the total number of people, 20% are interested in desserts. When reviewing the data of this group of consumers by age range, it can be seen that approximately eight out of ten are between 25 and 49 years old.



Continuing with the analysis of potential demand for desserts according to the location of a service point, the information system details that from the Multiplaza Escazú shopping center, another interesting market can be covered. For example, if you wanted to evaluate this location as a distribution point, it details the interactive map that at a distance of five minutes by car, you can reach more than 7 thousand people who together spend more than $4.4 million per month.

The data shows that 23% of the total number of people are interested in desserts. When reviewing the data of this group of consumers by age range, it can be seen that two out of ten are between 15 and 24 years old.

CentralAmericaData's maps include such interesting data as the location of consumers according to their income level, their characteristics, purchasing power and interests. It also allows for the dimensioning of the market potential for home delivery in a given area, delivery times and other data, for any city in the region.

Click here for more information about this tool.



More on this topic

Vegan Foods: Consumers and Potential Markets

June 2020

How many people are interested in this type of food, where they are located, how old are they and what is their monthly spending level, are some of the questions that can be answered with the use of specialized geomarketing tools.

At CentralAmericaData we have developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, variables such as population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

Costa Rica: Where Are and How to Reach Consumers?

May 2020

Multiplaza Curridabat and its surroundings is a commercial point that in the country monopolizes a captive market of more than 17 thousand people, which can be covered with home deliveries just five minutes away by car.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

Sales Points and Captive Markets

May 2020

Cascadas Mall is a shopping center in the Honduran capital that has, just five minutes away by car, a market of 19 thousand people, of which 32% are interested in food such as pizzas.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

The Value of Knowing Where Our Customers Are

May 2020

The Mega Mall is a sales point in San Pedro Sula, Honduras, which holds a captive market of more than 78 thousand people, which can be covered with home delivery just five minutes away by car.

At CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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