Increase the ROI of Online Advertising

Advertising online is not an option anymore but a necessity, and requires stricter planning than traditional advertising.

Friday, February 5, 2010

Every cent spent in an advertising budget must be carefully planned. These are though times, with fierce competition in all fields. Preparing successful advertising campaigns requires a lot of work, and actions in several fronts. A balanced online marketing plan is much more than just spending some dollars on Google’s Adwords.

It requires a complete optimization of the website, without making visible changes for our users. All tags must be in place, all links must work, and if possible, the site must be validated. This action will ensure the site is correctly seen in the various browsers (IE, Chrome, Mozilla, Opera, etc).

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