Increase the ROI of Online Advertising

Advertising online is not an option anymore but a necessity, and requires stricter planning than traditional advertising.

Friday, February 5, 2010

Every cent spent in an advertising budget must be carefully planned. These are though times, with fierce competition in all fields. Preparing successful advertising campaigns requires a lot of work, and actions in several fronts. A balanced online marketing plan is much more than just spending some dollars on Google’s Adwords.

It requires a complete optimization of the website, without making visible changes for our users. All tags must be in place, all links must work, and if possible, the site must be validated. This action will ensure the site is correctly seen in the various browsers (IE, Chrome, Mozilla, Opera, etc).

More on this topic

Is Your Company on the Internet?

October 2012

At the Transcyberiano congress held in Costa Rica, one of the conclusions was that the success of new businesses depends on their Internet presence.

An article in reports that "the web has become increasingly vital for any new business seeing as daily internet consumption in the last year went from 45.5% to 53.8% of Costa Ricans, mainly due to cellular consumption, said Cathalina Garcia, vice president of Unimer Centroamérica.

“About Us” is Important in a Corporate Website

November 2010

The first thing to communicate is what we sell. Then, we must make sure our possible client knows who we are.

But it is important to tell this "About Us" in an attractive way for the reader.

Few things are usually as boring as the "About Us" or "About our company" section in a website.

165% More Brand Presence By Using Internet

February 2010

Survey: What do you do during TV advertisements? 39% changes the channel, 37% speaks with someone in the room, and 34% surfs the Internet.

“Adding Internet to the advertising mix, in addition to other traditional media, contributes in increasing your reach. This is because Internet has now massive reach among consumers, and they mix it with print and radio.”

Top 30 Central American Companies by Internet Presence

January 2010

Telefónica leads in the region, followed by Taca, Claro, AES, Panama Canal Authority and Cemex.

Llorente & Cuenca conducted a study on the online presence of the leading companies of Panama and Central America. A total 55 companies participated in the analysis: the top 30 companies by net income and 25 leading companies in various industry sectors.

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