How to use Location Analytics in the Fast-food business?

Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail fast fo measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers.

Thursday, December 16, 2021

The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion strategies.

Case study: KFC Vs. Nando’s, Cape Town, South África

At PREDIK Data-Driven we conducted a detailed study of two retail fast-food franchises in Cape Town, one of South Africa’s wealthiest suburbs: KFC Vs. Nando’s
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