Getting Ready to Receive Chinese Tourists

Tailor made tourist packages, modifications in hotels, and learning the Mandarin language, are just some of the aspects that companies must work on in order to receive tourists from China.

Friday, January 12, 2018

The bilateral tourism promotion agreement signed between the governments of China and Panama, after they reestablished diplomatic relations in June 2017, involves much more than a simple framework to promote the arrival of tourists, but also contemplates the requirements that Panama must meet in order to be categorized as a country authorized to be visited by the citizens of China.

See: "Goodbye Taiwan, Hello China"

Information in their language in tourist establishments and hotels, gastronomy and tailor-made tour packages that contemplate other destinations in the region, are just some of the aspects that the tourism sector and the government need to focus on. reports that  "...The Tourism Authority of Panama from the month of January will start working on this subject with hotels, tour operators, transporters and services in general. Gustavo Him, head of the ATP, said that "It is a difficult job because we have to involve the private sector, which is the most important because it is the one that will provide the service, and make it understand the needs of Chinese visitors. In addition, they also need to be certified," explained the head of the ATP."

See also: "What the New Panama - China Relationship May Bring"

Him added that  "...The goal is for 30 thousand to 50 thousand visitors from China to land in the country in the first year. The idea is to go from less to more, to manage a flow of tourists who leave the country contented`and we have to do it little by little in order to be successful`."

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More on this topic

Tourism: Chinese Business Leaders Arrive in Panama

September 2018

To learn about the tourist destination and hold business negotiations with local businesses, on September 13, 10 tour operators from Beijing will be arriving in Panama.

The Tourism Authority of Panama (ATP) reported that " ...this will be the first official contact with local tour operators, following authorization from the Chinese government to start commercial relations with 66 Panamanian A-type companies (tour operators) who met the requirements established after signing a Memorandum of Understanding between both nations to facilitate travel groups from China to Panama."

Tourism: Green light to Do Business with China

August 2018

The Asian country has authorized 64 Panamanian tour operators, meaning that starting on August 15, they will start offering group travel services to Chinese tourists travelling to Panama.

The administrator of the Tourism Authority of Panama (ATP), Gustavo Him, stated that group trips of Chinese tourists traveling to Panama, will be carried out in common agreement between the authorized Chinese and Panamanian companies, who will be in charge of preparing packages, which will include our country's attractions of interest to the travelers that will arrive from the Asian giant.

Tourism: The Chinese Tourists Panama is Waiting for

April 2018

It is estimated that about 40,000 tourists will come from the Asian country, and in 2019 this figure could rise to 200,000.

The arrival of Air China's first flight to Tocumen represents a new opportunity for tourism entrepreneurs in Panama to reactivate the sector and increase hotel occupancy, which has not exceeded 50% in recent years.

Panama: Money Allocated for Tourism Promotion

April 2016

After three years without any tourism marketing, the authority for the sector has announced that $10 million will be spent on international promotion, aside from the $5 million already being tendered in a domestic campaign.

The uneven internal and external promotion of tourism in Panama could have seen better days.

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