How to Market Aquaculture Products

A practical guide for aquaculture producers has been released explaning how to reach consumers and avoid common errors in distribution and marketing.

Monday, April 15, 2013

From a publication by the Costa Rican Trade Promotion Office (PROCOMER):

The North Central Regional Aquaculture Center
(NCRAC by its initials in Spanish) has just published a tutorial entitled "MarketMake: Marketing Aquaculture Products" which is designed to be a comprehensive and practical guide to help aquaculture producers to bring their products to market.

Readers will discover the reasons why many businesses fail, how to get their products to market, how to reach agreements with distributors and retailers and how to plan their marketing strategy.

The guide includes chapters such as why businesses fail, how to market your products, Marketing yourself?, And various suggestions on important topics such as packaging, labeling and points of sale, distributor agreements, agreements with retailers, product / service quality, and creating a marketing plan, among other thing.

Implications for Costa Rica, which can be extrapolated to other Central American countries.

One of the main causes of failure of aquaculture enterprises, and in general, any company that wants to get into international markets, is too little analysis or development of a specific strategy for their products. With this in mind, it is key to all existing and potential exporters of aquaculture products that they review this publication which contains news, and raises good suggestions which in most cases are important to improving marketing in international markets.

Costa Rican exports from the fisheries sector exceeded $121.6 million in 2012, 21.2% more than the previous year, in which, the U.S., Germany and Mexico were listed as the top three destinations.

More on this topic

More Exports to Non-Traditional Markets

July 2018

Explained by better promotional efforts, the proportion of Costa Rican SMEs that export to Asian, South American and Caribbean countries continues to grow.

According to the Foreign Trade Promotion Office (Procomer), last year 86% of companies that sold goods in South America were SMEs, in the case of Asia the proportion reached 81% and for the Caribbean it was 80%.

Costa Rican Companies are now in the Peruvian market

June 2013

Costa Rican products are now being sold not only in supermarkets and stores in the Peruvian capital but throughout the country.

Now with the entry into force of the trade agreement between the two nations, many others want to achieve the same goal of enjoying the benefits of free trade.

Change in Labeling Rules in European Union

May 2013

Fishery and aquaculture products are to have specific rules on labeling, which will apply to both locals and imported foods.

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

The 27 member states and the European Parliament (EP) have reached an agreement on the implementation of a Common Market Organization for fishery and aquaculture products (CMO), which includes specific rules that in regards to labeling local and imported products.

Business Opportunities in Chile

May 2012

A study has revealed niches in the Chilean market relating to pharmaceutical, personal care, fresh produce, raw materials for food and plants and foliage sectors.

A statement from PROCOMER reads:

PROCOMER has presented studies on market opportunities for Costa Rican pharmaceuticals, personal care products, fresh produce, raw materials for food, and the foliage and plants industries in Chile.

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