How to Improve Marketing with Location Intelligence?

Location Intelligence is transforming the way brands communicate with their current and potential customers, maximizing marketing campaigns and optimizing costs.

Friday, October 29, 2021

Location analytics leverages and enhances marketing campaigns by providing faster and deeper insights to your customers. Interactive maps, visual analytics and powerful, intuitive dashboards simplify complex data networks and provide a robust platform for collaboration in any department, across the organization and on a global scale.

Marketing-focused location intelligence is a process that uses geospatial data relationships to determine strategies that are more successful and reach the right people, at the right time, in the right places.

Spatial data can be combined with different layers of customer, retail or local demographic data to identify new areas and markets to target, reach potential customers and enhance the individual value of existing customers by offering a more personalized service.

You may be interested in: "How does Data Analytics improve Outdoor Advertising?"

The use of this technological tool allows:

Reduce the cost of marketing campaigns, the amount of resources to be acquired, as well as the number of person-hours needed to distribute them, in order to identify more precisely the areas where potential customers are located.

Identify where different demographics typically live, where they work, their preferences and mobile behavior patterns, helping businesses decide which paid advertising to buy on social media, target flyers or billboards on the main transport route to reach potential customers in the right demographic in the relevant areas.

Automatically send a marketing email reminding them of your product range when they walk past a branch, their work or their neighborhood.

Improve customer awareness and understanding by delivering advertising across different channels to make the most of marketing strategies, adding tangible insight to social and mobile outreach.

Obtain tangible insights to focus customer service or marketing efforts and change buyer sentiment or respond to sales demands.

You may also be interested in: "Mobility Analytics: Costco vs. Sam's Club".

Quickly identify and analyze where the most loyal customers inhabit and in-store results in terms of sales and product line purchases by drilling down into customer data and not only accessing product lines and merchandise, but also comparing them by store, market, time of day and demographics.

Conduct analytics that link campaign activities and relate them to actual in-store transactions and performance, making it possible to appreciate customer shopping behavior across online, mobile and physical stores.

Meet customer demand, anywhere, anytime, by aligning different areas of the business, focusing on creating a seamless and consistent customer experience connected to inventory, pricing and fulfillment.

Target consumers ads on their mobile devices driving foot traffic by informing users of your proximity market and engaging them with an offer and creating more relevant and personalized ads.

In conclusion, this tool produces significant cost savings in the execution of marketing campaigns, increasing revenue and customer loyalty.

All these insights are generated by applying location intelligence and mobility analytics, if you are interested in learning more about them, in PREDIK Data-Driven we conducted a study where a characterization of Zona Rosa in Mexico City is made.

Do you need to implement this type of intelligence to maximize your marketing strategies and campaigns? Contact us!

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