With advanced location intelligence analytics, point-of-interest characterization and supply chain-centric foot traffic analytics, distributors can now truly understand their channels on a line-by-line basis, which can lead to better decisions and ultimately higher profits.

Following is an explanation of the benefits that advanced analytics can bring to wholesale distribution organizations:

High-performing distributors can streamline their operations by helping to assess:

• The performance of suppliers and buyers
• Logistics performance
• Other key performance metrics at the operational level.
• Product and customer performance

"Image representing the relationship that Amazon's distribution centers have."

Advanced analytics can be employed in these areas to help wholesale distributors measure:

• Sales and refunds
• Category and product performance
• Returns and product quality
  
  

It enables strategies where a distributor can reduce the cost of serving a customer.

You may be interested in: "Problems with last mile processes?"

Identifies which accounts are profitable and which accounts are a drain on the bottom line.


Through the use of location intelligence, you gain invaluable insight into consumer behavior, allowing you to stay ahead of market trends and ensure that supply and demand can always be met.


In terms of logistics, it is also possible to measure which areas have the highest demand for a given product, which means that marketing strategies can be adjusted, keeping up with the demands of current clientele and attracting new customers.


It allows you to quickly analyze stock rotation, inventory-to-purchase ratio, or slow-moving stock to identify overstocking or understocking, and thereby avoid the cost of a product becoming dead stock.

Also read, "Can data science mitigate the supply chain crisis impact?"

Closely manage activities, detecting and anticipating any potential challenges before they become a problem, by quickly adjusting stock levels of those products. And with mobile access, allowing monitoring can be done from anywhere.

At PREDIK Data-Driven we help our customers achieve higher profit margins quickly and easily by implementing tools that track repeat and defective returns, proactively reduce and identify operational and security threats, improve reliability and service uptime, automate compliance controls, among many more.

More on this topic

Foot traffic in a popular South African hardware store

December 2021

Foot traffic analytics and point-of-interest analytics help large chains supplying contractor-grade building materials and home improvement products measure footfall and understand consumer behavior patterns in any given zone of interest or point of sale.

Case Study

How to measure foot traffic in a wholesale market?

November 2021

POI analytics through Big Data techniques allows companies to understand an area of interest and thereby implement strategies, expansion models, and solutions within any business sector.

Information about a specific location or a set of similar locations can help companies make better decisions.

Footfall analytics for wholesalers: Sysco Vs. US foods

November 2021

Location intelligence and footfall analytics can be valuable tools for wholesale distributors to maximize their revenue, optimize their processes and choose the best distribution routes for their pickup and last-mile delivery processes.

The correlation between foot traffic patterns, visitation, sales, and the success of wholesale food distribution companies has been studied and proven, so the development of this type of analysis has become a priority in the process of site selection, supply chain process optimization, and expansion modeling.

Location analytics to Optimize Distribution Routes

November 2021

Location intelligence through techniques based on Big Data collects spatial data in order to improve the decisions made in logistics centers, allowing the use of location and its related data points, creating solutions and optimizing distribution routes.

This new technological tool finds its immediate application in space-dependent businesses, such as delivery and logistics companies. The data collected through infrastructure sensors, cameras and traffic mapping not only allows them to determine the best locations for their businesses, warehouses and centers, but also allows them to know why certain locations have a direct impact on the success or failure of a business.