How to Enter New Markets

"Cross-Over" may be the concept to help you succeed in introducing a product into markets that are different from the original one.

Thursday, March 19, 2009

An appropriate combination of differentiation, highlighting of values such as authenticity, originality and nature, together with respect for market consumption patterns and a package that "sells" these concepts seems like a good strategy for the adventure of entering new markets.

Gerardo Tablas in his article on the International Trade blog in Eleconomista.net, highlighted examples of companies that successfully practiced the “Cross-Over" Concept: "One Central American Company wanted to export its domestic fruit juices and jellies to a high-end chain in the United States, but it had to overcome several major challenges: the first was that its fruit was unknown in the target market. The first thing the company did was ... "



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Costa Rican Restaurants Open in Panama

January 2015

Costa Rican Brands of restaurants chains and coffee shops such as Spoon and La Fabbrica are counting on economic growth in Panama and opening branches in the capital.

AT the moment the restaurant chain La Fabbrica is maintaining its expansion with an increase of between 10% and 15% in Central America, while Spoon plans to start exporting Costa Rican branded products to Nicaragua, Panama and Puerto Rico.

Exporters: Time to Seek New Markets

July 2013

Most of Costa Rica's traditional export markets are depressed, so exporters must find new ones.

During the first five months of 2013, exports of goods fell by 3%, unlike other years, such as 2011, when foreign sales reported an increase of 7.6%, and 2012, when the hike was 13.1%.

Simple, Cheap and “Green”

June 2010

The global market adds 50 million consumers each year. Is your company ready to take advantages of theses new opportunities?

If Herb Meyer’s prediction of 50 million new consumers per year is accurate, as was his conjecture that the Soviet Union would fall, it may be crucial to get ready to what he labels “the greatest change the world has ever seen”.

Cuban Market Unattractive for Costa Rican Companies

June 2010

Despite the efforts of Costa Rican exports promotion agency PROCOMER, sales to Cuba see little to no growth.

In the first four months of 2010, the country sold $3.1 million to Cuba, down from $4.5 million in the same period of 2009.

“This implies that bilateral trade between the countries has not been benefited by the reopening of diplomatic relations on March 18, 2009”, reported Nacion.com.

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