How to Create a Stock Market Culture

Wealth creation at the individual level is key to the development of a country, and investment in securities is an effective way to do it.

Friday, June 15, 2012

During the forum held at the Universidad Latina in Panama on the stock market and the Democratization of Capital, there were two notable examples of success, not only for the companies involved, but also from the benefit of having a stock market culture, essential for a country’s inhabitants:

One of which was ECOPETROL:
"... A young Colombian woman said, 'Ecopetrol is one of the top ten companies in Colombia. Everyone relys on it. My uncle works there and has shares in it.' Would he sell them? 'No, he wouldn’t, in fact he wants to buy more '.

The Colombian oil company "Empresa Colombiana de Petróleos", which became Ecopetrol, S.A., is a company with a mixed economy in which individuals, citizens, and employees own stock. Ecopetrol is successful. It is the most powerful company in Colombia. The first oil company in Latin America. Since 2007, it has also participated in the stock market.

Ecopetrol’s shares were worth 70 cents each four years ago and now they are worth four dollars a share. Because of this, the Colombian government offered each individual the opportunity of owning their own shares. This means there is a culture of concern for them, knowing about its financial status, aspiring to learn about it, something that is not so difficult when people are able to own their own shares."

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