How to Attract More Tourists to Panama

Private companies and the municipality of Panama City are developing a plan to offer tourist activities in the capital to passengers who are in transit through Tocumen airport.

Tuesday, May 16, 2017

While tourism and hotel operators are still looking for alternatives to improve the sector's sluggish figures, the municipality of Panama intends to develop a plan that encourages passengers who are waiting for connections at Tocumen airport to go out and visit some tourist attractions in the city. Routes related to religious tourism, others focused on the history of Panamanian athletes who are famous worldwide and thematic shows that show how life was during different periods of Panamanian history, are some of the ideas that have been suggested so far.

See " 2016: Bad Year for Tourism in Panama "

Prensa.com reports that "...In order not to concentrate all of the flow of visitors in the city center, we are working with the communities of Lake Alajuela and with the residents and merchants of the sector of San Martín, district of Panama, where rural tourism, agrotourism, Ecological tourism and adventure tourism can be developed."

Ernesto Orillac, president of the Panamanian Association of Tour Operators , "... sees the creation of a joint-stock company with the capital from the municipality as positive, but points out that the challenge will be to work together with other agencies."

Another of the proposals being analyzed is to create a "brand" for the city of Panama, so that it differentiates supply from the capital from the rest of the country.

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More on this topic

Tourism: Chinese Business Leaders Arrive in Panama

September 2018

To learn about the tourist destination and hold business negotiations with local businesses, on September 13, 10 tour operators from Beijing will be arriving in Panama.

The Tourism Authority of Panama (ATP) reported that " ...this will be the first official contact with local tour operators, following authorization from the Chinese government to start commercial relations with 66 Panamanian A-type companies (tour operators) who met the requirements established after signing a Memorandum of Understanding between both nations to facilitate travel groups from China to Panama."

2016: Bad Year for Panamanian Tourism

May 2017

A decline of 4.6% in the flow of visitors has been attributed by tour operators to the fact that in recent years the country did not have sufficient international promotion.

An article on Prensa.com reports that "according to the National Migration Service and the Comptroller General's records, 2,432,641 visitors were registered last year, down 4.6% compared to 2015."

Tourism strategy for Panama

August 2014

The Chamber of Tourism and the Tourism Authority of Panama have presented a tourism promotion strategy to increase the number of visitors during November.

From a statement by the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP):

With the support of the Tourism Authority of Panama (ATP), the Chamber of Commerce, Industries and Agriculture of Panama and CAMTUR have presented a tourism strategy to boost the tourism sector.

Panama Wants to Attract More Spanish tourists

January 2012

Out of all Europeans, the Spanish are among the most frequent travelers, and therefore, the authorities are intensifying efforts in the Iberian market.


The Tourism Authority of Panama (ATP) is stepping up its efforts to promote the country as an attractive tourist destination and persuade more Spanish people to travel there instead of going to Guatemala, Costa Rica and Cuba, Spain’s favorite destinations in Latin America.

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