A study by the Costa Rican Tourism Institute to identify best prospects found that "... generally Europeans decide on their holiday destination less than a year in advance and in most cases organize their trips independently i.e., without using intermediaries. It was also found that the most used methods of finding information include recommendations from friends, search engines and online travel agencies and websites promoting the destinations.

Among the key factors considered when deciding on where to go on holiday are the climate, cost of travel, security, tourist attractions and experience offered by the site.

Among the kinds of experiences sought on holiday trips are visits to coastal towns,  visits to cultural sites, enjoying traditional food, visiting natural areas and protected reserves. According to these studies, the top reasons for considering Costa Rica as a vacation destination are its attractions and tourist activities, climate and good comments."

See full statement by of the ICT (in spanish).

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