How is the Intention to Buy Online evolving?

Between July and October 2020 in Central America the number of people trying to buy home office furniture online increased 71%, and the number of consumers looking for car insurance policies grew by 8%.

Friday, October 23, 2020

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.

For this analysis, CentralAmericaData collected data on the number of Central American consumers who in July showed their interest in purchasing various products and services through the Internet. In October the same information was collected again and the variations reported in the quarter in question were evaluated.

Details of some of the most outstanding findings:

Financial services: In this market, there was a 40% increase in the number of people in Central America seeking to refinance a mortgage, and a 23% decrease in the number of consumers trying to purchase home insurance.

Between July and October, the number of consumers trying to buy decorative living room tables grew 80% and the number of people looking for sofas fell 15%.

Consumer electronics: When analyzing the potential demand for this type of device, it can be seen that the number of people looking to buy cell phones increased by 16% and the number of consumers exploring options for buying professional music equipment or DJs decreased by 6%.

In the months under analysis, at a Central American level, the number of consumers who tried to hire the services of gyms or training centers in the digital environment increased 60%. In the case of those who explored options to access exercise classes or personalized training services, it grew 31%.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

Contact us to learn more about this valuable tool for making business decisions








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