How do People in Central America Get Informed?

So far this year, interest in opinion programs in the region's markets has clearly picked up, with Costa Rica, Honduras and El Salvador recording the largest increases in interactions associated with the topic.

Tuesday, May 26, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

The figures of the Costa Rican market are precise, that in the long term trend, the topic of opinion programs, which belongs to the news category, has reported a sustained increase since January 12, 2020. The information system details that as of April 5, the short-term trend of consumer interactions associated with the topic, shows an acceleration in the growth of interest, which is maintained until today.

In Honduras since the beginning of March 2020, the increase in interest in opinion programs has been reflected in the long term trend, and in the case of the short term trend, this has picked up since the end of January 2020.
 
In Nicaragua, the long-term trend shows that consumers' interest has been rising since August 2019. The short-term trend is that from February 23, interactions associated with the issue of opinion programs rebounded.

El Salvador is another market where, in the digital environment, interactions associated with opinion programs have increased. The report points out that in the long term trend, interest has increased since February 9, and in the short term trend, it has taken off since January 12.

The short-term trend details that in recent weeks in Panama and Guatemala there has been a drop in interest in opinion programs.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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