How do I get my business back on track after the pandemic?

Location analytics is taking its place as a key tool for identifying what consumers want and need, regardless of their wealth or demographic status. COVID-19 has led to completely unexpected behavioral changes.

Wednesday, February 2, 2022

How can location intelligence help in the recovery of any type of business?

COVID-19 restrictions have caused many owners to halt expansion plans, limit their operational capacity or even close their doors for good. As the world begins the transition to a post-pandemic society, retailers face unprecedented levels of uncertainty.

The pandemic accelerated the evolution of location data from a competitive advantage to a competitive necessity. Companies need to identify people, assets, and processes in real-time, to be able to analyze what they have discovered to improve both strategic and operational decision making, which is where location data and the insights that can be derived from it take on great importance. Read the full article here



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