How are Consumer Interests Changing?

During the first quarter of 2021 in the countries of the region, consumers increased their interest in beer, motorcycles, vegetarian food, spa services, air travel, extreme sports and apartment rentals.

Friday, April 23, 2021

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

For this piece of information, the trend that showed the amount of Internet searches and mentions in conversations in the digital environment associated with different topics during the first quarter of 2021, made by consumers in Central American countries, was analyzed.

From January to March, Guatemala reported a clear increase in interest in weight loss products, alcoholic beverages such as beer and commercial real estate.

For the period analyzed, in Costa Rica, audio and video equipment, laundry services and boats for sailing were some of the items that consumers were more interested in compared to what was reported at the end of 2020.

In the first quarter of the year in El Salvador, the number of interactions associated with SUVs, vegetarian food and apartment rentals increased.

At the end of March 2021, in Honduras there was an increase in the number of interactions associated with spa services, air travel and clothing accessories.

In Panama during the first three months of the year, consumers increased their interest in topics such as motorcycles, vegetarian food and extreme sports.

This Business Intelligence solution, which monitors the interests of consumers in any country in the region, allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system makes it possible to track any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.

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Through a system that monitors in real time changes in consumer interests and preferences in the countries of the region, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets.

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Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.

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