How and What do Panamanians consume?

A study by Urban & Associates details the profile of the Panamanian consumer.

Wednesday, January 28, 2009

The Martes Financiero weekly reported the most interesting results of the study, which was carried out based on a national survey of more than 1,800 consumers.

The article says that: "The data, according to Christine Urban, are interesting, because in addition to mentioning brands and specific products, it reveals the structure of the entire market. Evidently, this is useful to business owners so that they can put new strategies into practice, they can launch new promotions, open new points of sale or attend to markets which up to now have been ignored."

Other interesting data: it was indicated that 43% of adults report that they have at least one personal computer.

More on this topic

Socioeconomic Levels in Guatemala

November 2013

A recently released study offers a detail on the characteristics and disposition of people when making purchases in the various sectors of the Guatemalan population.

The research, conducted in the first half of the year by the Technical Committee of the Association (in formation) at Market Research Agencies, reveals interesting results for the marketing departments, which can now focus on promoting their products and services with better accuracy in the socioeconomic level they are interested in.

Wine Culture in Panama

July 2012

In an event that unites sensual pleasures with sophistication and protocol, wine tasting is a booming industry accompanying the internationalization of Panama City.

Wine Fairs, wine pairing dinners, wine tasting courses, wine clubs, are examples of the interest from importers and distributors in the sector.

The Beer Market in Panama

April 2012

Brewers have reasons to celebrate: per capita consumption grew from 77 to 80 liters in 2011 and production increased by 5%.

Beer is the preferred alcoholic beverage in Panama, with its production having grown by 5.1% (above the average of 2% of the rest of Latin America) in 2011, reported Capital.com.pa.

Costa Rica: Attractive Consumer Market

February 2012

The crisis in industrialized economies is leading large international brands to look towards countries like Costa Rica, where consumption is growing and becoming sophisticated.

The developed world's economic crisis has forced multinational companies to set their sights on new markets which are emerging and dynamic, and have a sufficient number of consumers with high purchasing power to do business with their brands.

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