How and What do Panamanians consume?

A study by Urban & Associates details the profile of the Panamanian consumer.

Wednesday, January 28, 2009

The Martes Financiero weekly reported the most interesting results of the study, which was carried out based on a national survey of more than 1,800 consumers.

The article says that: "The data, according to Christine Urban, are interesting, because in addition to mentioning brands and specific products, it reveals the structure of the entire market. Evidently, this is useful to business owners so that they can put new strategies into practice, they can launch new promotions, open new points of sale or attend to markets which up to now have been ignored."

Other interesting data: it was indicated that 43% of adults report that they have at least one personal computer.

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