CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with key data to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.

For this analysis, CentralAmericaData collected data on the number of Central American consumers who showed interest in buying or renting a home online in July. In October the same information was collected again and the variations reported in the quarter in question were evaluated.

Details of some of the most outstanding findings:

Between July and October in Costa Rica the number of consumers seeking to rent a home increased by 72%, in the case of the Honduran market there was a 66% decrease in the number of people exploring options for renting a residential property of this type.

In Panama, the number of people who explored options for buying a home online practically doubled, increasing by 104%, and in Guatemala, for the months under analysis, the number of consumers looking to buy a residence varied by -23%.

In El Salvador, the number of people looking to rent a home increased by 101% during the period in question, while in Costa Rica the variation was 72%.
 
CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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