Household Appliances: Consumer Interests

Interest in household appliances fell considerably in Central America in March and April, but in recent months the situation has been reversed and the volume of interactions related to the issue has grown among consumers in the countries of the region.

Wednesday, September 16, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

The interactive information system points out that in Panama, interest in household appliances has been on the rise since April 12, a behavior that continued until the end of August. El Salvador is a similar case to Panama, since in the Salvadoran market the interactions associated with the subject began to rebound in a sustained manner as of April 19.

In Guatemala, the volume of Internet searches and social networks related to household appliances reported a sustained decline since March 1, but stopped falling on April 5 and interest has been rising since then.

The report points out that in the case of the Costa Rican market, the trend shows a sharp drop in consumer interest in home appliances, which began on January 26, however, from April 19, the volume of searches in the digital environment showed a rise that continued until August 30.
 
In Honduras, the interactive system shows that between May 24 and July 26, interest in the digital environment increased steadily, but during August there was a downward trend.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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