Hotel Supply Does Not Meet Expectations

Because the facilities do not meet minimum quality standards, 79% of registered accommodations in Guatemala are classified as not recommended.

Tuesday, February 12, 2019

The Guatemalan Institute of Tourism (INGUAT) reported that most hostels, pensions, small hotels and other hotel facilities in the country are considered as not recommended because "they do not meet quality standards and are not suitable for domestic and foreign tourists to visit."

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Today, small hotels are competing with new computer platforms that offer private home accommodations at lower prices, such as Airbnb and Booking.

Andrés Navas, a consultant for the Association of Research and Social Studies (Asíes), explained to Elperiodico.com.gt that "... the use of social networks and websites represent a competition mainly for micro and small businesses, because they are the ones with the largest hotel offer in Guatemala, with 35 and 40 percent respectively."

María Isabel Font, international sales manager for Soleil hotels, said that "... the market is wide and diverse, allowing visitors' requests to be met from the comforts of a room to an adventurous experience. The hotel industry is still quite strong for its diversity of supply. In addition, Guatemala is considered one of the countries to be discovered for its niche markets in adventure tourism, nature, living culture and business that allow those interested to buy complete packages."

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