Hospitals: How to Choose the Best Location

Paitilla Hospital, located on 53rd Street in Panama City, is a point that is 15 minutes away by car, and has a potential market of 380 thousand consumers, of which 13% are interested in health care issues.

Thursday, September 3, 2020

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main hospital locations in Central America. Below is an extract of the study's findings.

Highlights of the analysis for Central American countries

Costa Rica:


Clínica Bíblica Hospital, located in the district of en Santa Ana, province of San José, has a potential market of 163 thousand people, who together spend about $105 million monthly and are located within a 15-minute drive. When analyzing the interests of this group of the population, they detail the data that of the total of consumers, 12% are interested in health care.

Honduras:


When analyzing the potential demand for the Hospital Medical Center located in Colonia Tepeyac, in the country's capital, it can be seen that at a distance of 15 minutes by car, there is a target market of close to 560,000 people, who together spend more than $92 million per month. When the main interests of these people are analyzed, the analysis shows that of the total number of consumers, 11% are interested in health care issues.

El Salvador:


15 minutes away by car from the Hospital de Diagnóstico, which in San Salvador is in Colonia Escalón, there is a potential market of 520,000 people, who together spend close to $146 million monthly. When evaluating the interests of this segment of the population, data show that of the total number of consumers, 13% show interest in health care.

Guatemala:


The Centro Medico Hospital in zone 10 of the country's capital has a potential market of 297,000 people, who together spend close to $96 million per month and are located within a 15-minute drive. When analyzing the interests of this group of the population, the data show that of the total number of consumers, 14% are interested in health care.



In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which it is possible to identify where people are and what consumption characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information it is possible to identify potential clients and define promotional strategies based on this, or also to explore delivery times from any point of sale.

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In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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