Honduras and the Advertising Business

The union of advertising agencies has reported that in 2017 they generated revenues of $443 million, of which $35 million corresponded to digital advertising.

Wednesday, March 7, 2018

According to figures from the Associated Advertising Agencies of Honduras (Apha), the $35 million invested in digital advertising in 2017 made this line of business represent the third largest revenue generating factor for the agencies, surpassing investments made in radio media, which were estimated at $19 million.
Regarding the global performance of the advertising sector last year, María del Carmen Martínez, executive of the Apha, told Laprensa.hn that " ... in recent years this industry has been reporting average annual growth of 10%. However, 2017 was an atypical year, which showed growth of only 1.4%, excluding political and governmental communication. If we include the latter, we can say that the industry grew by 5% in total. " 

In relation to digital advertising, Martinez added that " ... in our experience, compared to about five years ago, investment in this area has grown up to 10%, with a clear positive trend."

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