Honduras and the Advertising Business

The union of advertising agencies has reported that in 2017 they generated revenues of $443 million, of which $35 million corresponded to digital advertising.

Wednesday, March 7, 2018

According to figures from the Associated Advertising Agencies of Honduras (Apha), the $35 million invested in digital advertising in 2017 made this line of business represent the third largest revenue generating factor for the agencies, surpassing investments made in radio media, which were estimated at $19 million.
 
Regarding the global performance of the advertising sector last year, María del Carmen Martínez, executive of the Apha, told Laprensa.hn that " ... in recent years this industry has been reporting average annual growth of 10%. However, 2017 was an atypical year, which showed growth of only 1.4%, excluding political and governmental communication. If we include the latter, we can say that the industry grew by 5% in total. " 

In relation to digital advertising, Martinez added that " ... in our experience, compared to about five years ago, investment in this area has grown up to 10%, with a clear positive trend."

More on this topic

The Advertising Market in Nicaragua

October 2013

Of all the advertising spending in mass media in the region, Nicaragua's share is 8%.

Guatemala's is 28%, Costa Rica's 22% and Honduras' is 16%.

Despite this reduced participation, the Nicaraguan media market has grown by 15% over the last two years, said Cesar Espinosa, CEO of Cem Communications and president of the Nicaraguan Organization of Advertising Agencies (ONAP), during an interview with Humberto Galo for Laprensa.com.ni.

Advertising Festival in Antigua Guatemala

August 2013

On 6th and 7th of September 1200 representatives from advertising agencies and marketing companies in 15 countries will be attending "Festival Antigua".

During the event organized by the Guatemalan Union of Advertising Agencies (UGAP), the Jade Awards will be held, which reward creative ingenuity, plus there will be an industry fair for communication suppliers.

Advertising Grows by 18% in Costa Rica

January 2012

Industry saw revenues of $511 million in 2011, compared to $434 million in 2010.

Advertising in Costa Rica grew by 18% reporting revenues of more than $511 million in 2011, approximately $77 million more than last year, said the pollster Media Guru.

If the inflation of colones is included in the calculation, the real growth is 9.3 percent, reported ElFinancierocr.com. In 2010, gross income of the sector was $434 million.

Advertising: From 3 Meters to 30 Centimeters

October 2010

People are migrating from television to the digital media, where they interact.

Advertising is changing rapidly, to respond to rapid changes in public behavior, which is increasingly spending more time in front of computers, connected to the Internet, at the expense of time devoted to traditional media like television and especially printed media.

 close (x)

Receive more news about Communication, Advertising & Marketing

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Professional ink refill franchise for sale

Ink and toner refills with latest generation machinery exclusively for the franchisee in Central America, investment opportunity with fast return.
Ink and toner refills with latest generation machinery...

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Jul 20)
Brent Crude Oil
73.070
Coffee "C"
114.05
Gold
1,232
Silver
15.5