Honduran Coffee Plantations Participate in Tokyo Trade Fair
Coffee exporters and producers will be present at Tokyo's 2010 World Specialty Coffee Conference and Exhibition in September.
Tuesday, August 3, 2010
Producers will be looking for new markets for their gourmet aromas.
Ángel Arturo Paz, president of the Honduran Speciality Coffee Association, indicated that the country needs to promote its product in high coffee-consuming markets.
"The Japanese drink a lot of coffee, about 11 or 12 cups per week, which is why the conference is important," reports Elheraldo.hn.
According to the union of exporters, for 2018 the destinations that represent potential opportunities for special coffees are Taiwan, China, Australia, Malaysia, Czech Republic and Chile.
In the case of the Chilean market, the first multisectorial trade mission led by the Department of Market Development and Commercial Promotion of the Guatemalan Association of Exporters (Agexport) was carried out in 2017, in which more than 50 commercial appointments were attended, showing high interest for the special coffees of Guatemala.
The Annual Fair of the Specialty Coffee Association of America (SCAA), the most important in its field, will take place between April 15 and 18.
This event will be hosted by the city of Anaheim, California, and expects the participation of 8.000 coffee professionals.
Honduran coffee will be tasted by international buyers at a large stand, competing directly with the world’s best, stated Mario Ordóñez, from the Honduran Coffee Institute (Ihcafé).
The Japanese Specialty Coffee Association cataloged Costa Rican coffee as the world's highest quality.
This distinction was awarded at the International Coffee Fair in Tokyo, to which Icafé, the Costa Rican Coffee Institute, submitted several samples of its grains.
"Arnoldo Leiva, president of the Specialty Coffee Association of Costa Rica, highlighted the importance of the award, as the Japanese consumer currently has a better perception of the Guatemalan and Colombian coffee. In Japan, the Costa Rican grain had been used mostly as mix ingredient", reports Elfinancierocr.com.
Coffee growers from the country's west ready the October launch of their fortified coffee brand "Oro Maya".
A new processing plant has benefited 3.500 small producers from the Fecceg, the Guatemalan Federation of Special Coffee Cooperatives.
"Fortified grains would be marketed in one pound and 20 grams packages, the latter the most popular...", published ElPeriodico.com.gt, "...Fecceg output nears 40.000 quintals each year".
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