Home Delivery and Increased Sales

Increasing the number of staff dedicated to delivering products to customers' homes and not making surcharges for the delivery service are some of the strategies that Costa Rican companies have applied to increase their sales in the new commercial reality.

Tuesday, May 5, 2020

Given the outbreak of covid-19, the health authorities have decreed home quarantines and the movement of the population has been restricted at certain times. This has caused a considerable fall in commercial activity, forcing companies to reinvent themselves.

See "Commercial Metamorphosis: Where are the Consumers?"

Supermarkets and pharmacies are some of the businesses that have best adapted to this new business reality, and have done so by promoting online sales and home delivery.

Ana Cristina Corrales, director of Farmacias La Bomba, told Nacion.com that "... At least 20 strengthen the home delivery service division and we are giving more work to the outsourcing courier companies, which have increased their payroll. In the case of purchases over $60, the chain delivers the product without making extra charges."

Also see "High Purchasing Power Consumer and Their Preferences"

The article describes how the supermarket "Auto Mercado", which offers home delivery service, "... multiplied the number of Auto Online service personnel and hired about 50 workers, temporarily reinforced the delivery system through an alliance with car rental companies to stabilize the process."

In CentralAmericaData we developed an interactive geomarketing tool, which details, through isochronous maps of Central American cities, where people are located according to their income level, their characteristics and purchasing power. It also allows to dimension the market potential of home delivery in a given area, delivery times and other data, for any city in the region. Learn more here.



More on this topic

Consumers Return to Supermarkets

September 2020

As part of the gradual reopening of commercial activities, an increase in the number of people who have moved to locations identified as supermarkets or pharmacies was reported in Central American countries during August.

Due to the quarantines decreed by the covid-19 outbreak, in mid-April the concentration of people in residential areas of cities reached its highest level, but in recent months this trend has been reversed and consumers have visited more stores. During August, the process of returning to supermarkets accelerated in most markets.

Retail: Challenges of the On-Site Experience

July 2020

Given the gradual return to physical stores, customers will appreciate it if businesses disinfect stores several times a day, if other visitors are required to clean their hands before entering, and if employees use protective equipment at all times.

Although in this context of the spread of covid-19, digital channels have gained ground in Central American markets and this trend is expected to continue in the coming months and years, there are commercial establishments that will have to adjust their face-to-face sales strategy to the demands of the new normality, since there will always be customers who prefer to continue shopping in person.

Retail: Traditional Channels and Consumption Patterns

April 2020

The restrictions on mobility decreed in the region open up new opportunities for sales points such as small self-service shops, grocery stores and corner shops, which can make use of home delivery service schemes to boost their sales in this context.

In the current context of health crisis, large supermarket chains have implemented safety and hygiene protocols, which force consumers to assume long waiting times to do their shopping.

Commercial Sector Begins to Suffer from the Crisis

March 2020

Because of the health crisis generated by the spread of covid-19, shopping centers, restaurants, clothing and footwear stores, among other businesses, began to report a decline in commercial activity in Nicaragua.

Not all businesses in the commercial sector have been affected by the advance of the pandemic, as in recent days’ supermarkets and pharmacies have been crowded by consumers.

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