Home Decoration: Evolution of Online Business

Between July and October 2020 the number of people in Panama who were exploring options for buying bedding online increased 36%, while the number of Salvadoran consumers looking to buy carpets grew 72%.

Tuesday, November 17, 2020

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.

For this analysis, CentralAmericaData collected data on the number of Central American consumers who in July showed their interest in buying some home decoration item via online. In October the same information was collected again and the variations reported in the quarter in question were evaluated.

Details of some of the most outstanding findings:

Between July and October in Costa Rica the number of consumers looking to buy curtains increased 53%. In Guatemala the increase in the number of people who tried to buy this type of item was 80% and in El Salvador a rise of 124% was reported.

For the months in question, the number of Hondurans seeking to buy bedding increased 38%, in Panama a variation of 36% was reported, and in Guatemala the number of consumers interested in this type of product decreased 27%.

Regarding the market for carpets, for the months under analysis in Costa Rica a -36% variation was reported in the number of people looking to buy this type of item, in Panama the percentage change was -9%, in Guatemala 19% and in Honduras 77%.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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